11 Tips For Better Ecommerce Email Marketing

Why Ecommerce Email Marketing Isn’t Dead (And What This Means For You)

If you’re looking to build your first eCommerce business or you’re an experienced eCommerce Entrepreneur, this meetup is for you. This allows the information you have stored about your Lightspeed newsletter subscribers (example: email, first name, last name) and Lightspeed store customers (example: email, company, billing address) to be transferred into their own separate email lists within Mailjet.

Scrolling down a long message or multiple images on a mobile device is frustrating, and chances are your customers will lose interest if your main point is buried a few paragraphs in. To that end, keep your content concise, and be sure your email provider optimizes its design for mobile users.

The ecommerce solution that they provide is not as comprehensive as Shopify or BigCommerce, but they are very functional and can help you build a basic store to sell products online (if you are not looking to sell hundreds of products with very advanced tools).

Some companies offer additional services, such as management of your sales channels (Amazon, eBay, etc), online marketing services such as SEO (search engine optimization) and Pay Per Click advertising, digital photography, website design, and management of your products and descriptions.

I understand the many very good reasons why it makes sense to partner with existing hosted services, but I hope that one day, we’ll see WooCommerce, Easy Digital Downloads (EDD) and other open-source eCommerce options alongside these initial launch partners.

Admittedly we’re talking unique page views here so if we want to attempt to boil this down to unique sessions (assuming you may only want to show an email capture point per unique session), we can safely assume 4 pages / session; or 40,000 unique sessions.

The great thing about these example templates is that they’ve actually been sent out to real persons, which means that you can easily begin to analyze and overview these templates to better understand what these companies have done to create such stunning templates, and why they think these templates are the ones that convert the most.

I’ve also done a fair bit of public speaking over the years, dozens of presentations at events such as the London Book Fair, the International Conference on E-Government in Tripoli, the Publisher’s Marketing Association, the Rockies Venture Club, the International Digital Publisher’s Forum, and many more.

In a study of $1.2M in ecommerce sales , Nanigans found that customers who entered FB Exchange remarketing pools after first viewing a standard Facebook ad purchased 89% more in sales revenue than those who entered FB Exchange remarketing pools from other channels, such as organically or through search.

Usually, when building an ecommerce store with a specialized functionality (like syncing with QuickBooks or setting up a new payment gateway), you’d need to hire a developer to program a custom solution for a problem that honestly doesn’t need to be that custom.

In this case, we need a plugin that will create custom product pages, that will have a shopping cart functionality allowing individual visitors to add products to a cart throughout the time they are on the site, and that will sync up with a payments system to accept payments, and match those payments up with the visitors’ products purchased.

In order for your Ecommerce company to thrive and succeed in the Ecommerce industry, you need to be able to make informed decisions: quick enough that you won’t be left out to dry, and sound enough that you can still afford to stay ahead of your competition.

Leave a Reply

Your email address will not be published. Required fields are marked *