Creating A Killer Ecommerce Email Marketing Campaign
Our radar systems are picking up on some interesting e-commerce trends and statistics on the ways people like to shop online. Think about it: if a subscriber hasn’t already purchased, they’ve at least visited your website… checked out your products… and decided to sign up for your email list (which 98% of website visitors never will ). These people are at the bottom of your funnel.
Remarketing helps you reclaim the site’s traffic by promoting your services/products on various other sites such as news sites, blogs, content a potential customer, viewing ads about the product/service that he has already shown interest in, has a great influence in the final decision of purchase.
In general, for any website builder that you use (or any online services), make sure you are aware that the services will assume that you are going to keep using / paying them, until you tell them not to charge you again (basically stop using their services).
Growing your email mailing list, whether it be from scratch or as an ongoing effort, can be daunting, but fortunately for eCommerce brands there are a number of things you can do to encourage both prospective and existing customers to subscribe to your email campaigns.
I really wanted to have everything ‘perfect’ and I have spent about 3 yrs going through all of this and burnt thousands of hours, but now I am content that I have a good-performing website and happy with every element (or at least am aware of the deficiencies and not pursuing).
Thomas originally co-founded FE International in 2010 having owned and run several successful websites in a variety of niches, He is a respected expert in the industry with particular experience in due diligence, online business valuation and strategic exit planning.
At every stage of the buying process, analytics and insights can give you the power to make interventions that will delight your customer by understanding their taste, temperament, shopping style, comparison process and more.A lot of this can be done using a tool like Google Analytics, but GA is just the beginning.
Besides your promotional material don’t forget to allow yourself enough time to create your cart rules, adjust your prices or if you are creating a promo code, to include it in your marketing material and have it clearly displayed on your website during the sale.
Keep it focused – At the end of the day, your goal is to drive people to your online store where they can check out your new arrivals and make a purchase, so keep your email focused on that goal and remove any extraneous elements that may distract people.
If you are a developer, you might be rolling your eyes right now because you’ve already received an enthusiastic email from your marketing team with a link to Google’s Enhanced Ecommerce documentation, along with 15 other requests for updating the homepage carousel images.
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