Commerce And The Entrepreneur Flashcards
Jane Lee is using her knowledge and experience in the world of e-commerce to help fellow entrepreneurs. WooCommerce – Version 2.3.9 and backward compatible to version 2.1.0. By default the plugin ignores WooCommerce email output – but you can choose to apply your WordPress Email Template to all Woocomerce emails to give you consistent branding across your entire site.
Taking a ‘scattergun’ approach can confuse your audience; each email should be clear, simple, and directed towards a single response via one call to action – this will generally be the action that moves the customer one step along the sales funnel and closer to making a purchase.
The product performance report is upgraded and now includes additional data points like product refund amount, cart-to-detail Rate (number of products added per number of product-detail views), buy-to-detail Rate (number of products purchased per number of products-detail views) etc.
So often the transactional emails we see were written at 3am by a developer who we’d never, in a million years, allow to pick up the phone and speak to a customer… Not only are they completely lacking in marketing opportunities, they just aren’t prepared with UX in mind.
Remove friction words from your button copy – Friction words are words that imply the reader has to do something that they don’t specifically want to do. Common examples include Download, Claim, Redeem, etc as they imply the user has to make some sort of effort.
By reviewing your website analytics, we can get an idea of how your customers interact with your brand online and create a product marketing strategy that will give your subscribers every opportunity to purchase without making them feel overloaded with emails.