The Ultimate Guide To ECommerce Email Marketing

25 Ecommerce Email Marketing Tips To Grow Your Business

My name is Deep Janardhanan, and I have nearly 20 years of experience creating software and building businesses. Sending marketing emails in the e-commerce platform as a part of an email campaign has become such a complex phenomenon that it has almost become out of reach for small and medium business to send volume emails and actually to have them arrive in the subscriber’s inbox.

Technology can make so much of your work easier, so before you start your eCommerce business, play around with customer relationship management, accounting, project management, and email marketing software that you can integrate into what you’re doing once you launch.

Each of these steps will be describes in further detail below, but in general they include: Account set up, Receiving inventory, Receiving orders, Fulfillment of orders (including the information that is included in the package as well as the packaging itself), Shipping of orders, Tracking of Shipments, Inventory control and syncing, and Handling returns.

Because e-commerce marketing is so heavily dependent on drawing in new customers and building their trust, a specialized school that teaches exactly what consumers want from their online shopping experience is a great way to build the knowledge needed to excel in this field.

Taking place 28-29 September at Olympia London, eCommerce Expo is an unmissable event where thousands of ecommerce professionals come together with some of the most innovative suppliers of ecommerce technologies and services for two days of networking, business, education and inspiration.

This includes packing, handling, delivery, customs clearance, and so on. By using the fulfillment service, you can deliver your products more quickly to your customers, as it usually has a vast network of warehouses across the country, and even worldwide.

Because you’re marketing to consumers who have already expressed a strong interest in your brand / product (if not having already given you money), as compared to consumers who have never been to your site as is the case with many acquired through SEO and PPC.

Here is an example, if your eCommerce business is related to electronics goods and gadgets then you should consider forums like Gadgets 360 or AnandTech Just to give you another example, if you are into e-cig business you should check out for forums like Planet of the Vapes , VaporTalk , etc.

Offering a unique alternative to traditional eCommerce plugins, WPdeposit lets you set up a credit system, similar to stock image marketplaces like Shutterstock and iStockPhoto With WPdeposit, shoppers buy prepaid credits, which they can use to make purchases on your site.

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So, you might be thinking, What kind of product should I sell?” Finding the perfect products to offer your readers takes some thought. It’s not uncommon for businesses to find that up to 50% of their email messages are opened on mobile devices, however a recent Econsultancy report found that a large number of companies do not have a mobile email strategy in place, with 32% reporting this as ‘non-existent’ and 39% saying their strategy was ‘basic’.

This is called brand indoctrination” and includes things like telling a brand story, listing the benefits of doing business with you (like free shipping and free returns), and focusing your language and offers to stand out to your particular demographic.

On-going support along with detailed help documentation files (including the videos) – (cover how to work with PSD file, work with the HTML file, up to sending email with most popular email marketing services like MailChimp, GetResponse, Campaign Monitor, AWeber, MyMail plugin, and how to create your own button).

Several vendors have jumped into or continued to claim territory in this domain, including Oracle with its Commerce Platform, SAP with its Hybris technology , Salesforce with its Commerce Cloud and, more recently, Amazon with Amazon Go, which brings customer relationship management (CRM) and e-commerce together.

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The small layout patterns are built with HTML, and by no means are meant to serve as an end-result for your email needs, Cerberus developers encourage you to play with the HTML code to make your own adjustments based on what you expect your end result to look like — the framework is merely a bridge to help you create responsive emails on the go.

Though, each of the mentioned plugins is good enough to take care of all the requirements in an online shop, I would recommend you to go for WooCommerce as it is most widely used comprehensive eCommerce plugin and you get tons of WordPress themes and plugins to support WooCommerce site.

If you’re unsure of what a ‘batch and blast’ email is, it’s an email such as a monthly newsletter that goes out to all of your customers regardless of buying or browsing habits, how many touch-points they’ve had with your store or any other segmenting divider you can think of to segment your customers.

WordPress is a smart approach to start a business online, even if you’re not quite a guru in coding, due to the fact it can be readily tailored to match your preferences and Handy is no exception, with very nice responsive layout and a lot of features to make it stand out from the other options in the marketplace.

But with sales staying flat or declining, most e-commerce players are now starting to focus on returning customers, which their founders keep stressing in media run rate varies from month to month and is pretty jagged, depending on promotions and discounts that are available at the time.

What It Is: Once your subscribers have confirmed membership on your list (or taken any other kind of action you’d like to reward), kick back a simple thank you email – and, for best results – include a featured offer, CTA, or other suggested resource(s).

Increasing internet and mobile penetration, growing acceptability of online payments and favourable demographics has provided the e-commerce sector in India the unique opportunity to companies connect with their customers,” according to the Assocham’s latest report.

Another major ecommerce platform boosting its brand power by delivering a discussion ground to its users or to all ecommerce people from all around world it Ecwid In its forum , one can find more technical resources than elsewhere, so we can say that this forum is one of the most developer friendly forum when it comes to e-commerce development.

That’s because your customer’s email inbox is their most personal online environment and getting permission to have a sales conversion there provides you with a level of distraction-free attention for your message that you just can’t get on social media.

The FTC monitors activities such as online advertising, content marketing and customer privacy, while the PCI Council develops standards and rules including PCI-DSS compliance that outlines procedures for proper handling and storage of consumers’ financial data.

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Jane Lee is using her knowledge and experience in the world of e-commerce to help fellow entrepreneurs. WooCommerce – Version 2.3.9 and backward compatible to version 2.1.0. By default the plugin ignores WooCommerce email output – but you can choose to apply your WordPress Email Template to all Woocomerce emails to give you consistent branding across your entire site.

Taking a ‘scattergun’ approach can confuse your audience; each email should be clear, simple, and directed towards a single response via one call to action – this will generally be the action that moves the customer one step along the sales funnel and closer to making a purchase.

The product performance report is upgraded and now includes additional data points like product refund amount, cart-to-detail Rate (number of products added per number of product-detail views), buy-to-detail Rate (number of products purchased per number of products-detail views) etc.

So often the transactional emails we see were written at 3am by a developer who we’d never, in a million years, allow to pick up the phone and speak to a customer… Not only are they completely lacking in marketing opportunities, they just aren’t prepared with UX in mind.

Remove friction words from your button copy – Friction words are words that imply the reader has to do something that they don’t specifically want to do. Common examples include Download, Claim, Redeem, etc as they imply the user has to make some sort of effort.

By reviewing your website analytics, we can get an idea of how your customers interact with your brand online and create a product marketing strategy that will give your subscribers every opportunity to purchase without making them feel overloaded with emails.

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Our radar systems are picking up on some interesting e-commerce trends and statistics on the ways people like to shop online. Think about it: if a subscriber hasn’t already purchased, they’ve at least visited your website… checked out your products… and decided to sign up for your email list (which 98% of website visitors never will ). These people are at the bottom of your funnel.

Remarketing helps you reclaim the site’s traffic by promoting your services/products on various other sites such as news sites, blogs, content a potential customer, viewing ads about the product/service that he has already shown interest in, has a great influence in the final decision of purchase.

In general, for any website builder that you use (or any online services), make sure you are aware that the services will assume that you are going to keep using / paying them, until you tell them not to charge you again (basically stop using their services).

Growing your email mailing list, whether it be from scratch or as an ongoing effort, can be daunting, but fortunately for eCommerce brands there are a number of things you can do to encourage both prospective and existing customers to subscribe to your email campaigns.

I really wanted to have everything ‘perfect’ and I have spent about 3 yrs going through all of this and burnt thousands of hours, but now I am content that I have a good-performing website and happy with every element (or at least am aware of the deficiencies and not pursuing).

Thomas originally co-founded FE International in 2010 having owned and run several successful websites in a variety of niches, He is a respected expert in the industry with particular experience in due diligence, online business valuation and strategic exit planning.

At every stage of the buying process, analytics and insights can give you the power to make interventions that will delight your customer by understanding their taste, temperament, shopping style, comparison process and more.A lot of this can be done using a tool like Google Analytics, but GA is just the beginning.

Besides your promotional material don’t forget to allow yourself enough time to create your cart rules, adjust your prices or if you are creating a promo code, to include it in your marketing material and have it clearly displayed on your website during the sale.

Keep it focused – At the end of the day, your goal is to drive people to your online store where they can check out your new arrivals and make a purchase, so keep your email focused on that goal and remove any extraneous elements that may distract people.

If you are a developer, you might be rolling your eyes right now because you’ve already received an enthusiastic email from your marketing team with a link to Google’s Enhanced Ecommerce documentation, along with 15 other requests for updating the homepage carousel images.

Visual Composer is included, this plugin allows you to set up a unique UX that is exactly as you want it to be, with content placed where you want it. You don’t need to be a graphic designer to make this theme look great, since it comes complete with many different pre-built designs too.