6 Ecommerce Email Marketing Tips For Your Shopify Store
Entrepreneurship is tough enough, but imagine starting up in a small town with none of the ‘ecosystem support’ that a big-city entrepreneur takes for granted. While there are many similarities between marketing an e-commerce website and marketing a brick and mortar store, e-commerce marketing involves some unique challenges and opportunities (See also Brick-and-Mortor Marketing ). Online, consumers don’t feel invested in a shopping venture the way they would if they’d gotten in their car to visit a physical location, because visiting an e-commerce website requires no more effort than a mouse click.
Flipkart’s Neeraj Aggarwal, Senior Director of Delivery Operations, said the company has already begun processing shipments for the orders received on the first day of sale and that customers can expect to receive their purchases from Tuesday (14th).
Just like the overarching issues of selecting the best revenue-driving tactics for your ecommerce marketing team, there are dozens if not hundreds of methods to optimize or personalize your email campaigns to ensure they are running at maximum effectiveness.
Finally, add links to your social profiles at the end of the email — whether this means social icons linked to your profiles on each social platform (think Facebook, Twitter, Google+, LinkedIn, Instagram…you get the point), or asking them to Like you/Follow You/Connect with you on PLATFORM.
An array of different tools and techniques are at your service here: testimonials, product reviews, case studies, community forum, price comparisons, various merchandising techniques , automated marketing campaigns, engaging content, and so on. Understanding your customer’s state of mind and expectations will play a major part in how successful your tactics are, so running continuous A/B tests and collecting feedback as well as tracking key metrics is a must.
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