Email Marketing Agency
The design of your eCommerce site may be the biggest business expense you have. If we do want stick with required first step to maintain clean” first-to-last step funnel conversion rates for funnels that begin at different pages, there is always the option of setting up additional goals that have the same destination URL but different funnels leading to it. You would just want to confine these goals to a separate profile that you use basically just for funnel visualization so you avoid inflating metrics like Per Visit Goal Value in your main profile.
From these two visualizations, you can hopefully start to imagine the program you might build for your own ecommerce business, as well as types of emails that you could and should be sending in order to drive your subscribers and customers to buy from you more often.
If you’re not already convinced of the value of email A/B testing, consider that during his election, Barack Obama’s team found , through email A/B testing, that one subject line generated $403,600 in donations, whereas another variation generated $2,540,866.
Some industry figures indicate that 21 percent of people will open your email , but this partly depends on who you’re targeting, how well the database is segmented, and how good your subject line is. You should generally be aiming much higher than this – 40 percent or more.
Our minds need to collect the energy (activation energy), still keep thinking about anything else we are not doing or buying (opportunity costs), battle the inertia and will power, shush our fears or the ones your site design imposed on us, bypass hormonal changes (stress and some deal with PMS, more common for healthy people than you think) and finally, we arrive at a stage where the attention still needs to be summoned on your shop story.
Most goal pages – such as a purchase receipt or a signup confirmation – are preceded by several other pages designed to drive towards the goal; funnel tracking allows you to begin isolating problems at any point in your visitors’ conversion paths so you can take meaningful steps towards optimization.