Your 10 Point Checklist To Starting An Ecommerce Business
In 2015 and for years to come, the ecommerce economy is expected to continue its upward trajectory and rapid growth. Much like my round-up on the travel industry a couple of weeks ago, I’ll be looking at the frequency of emails, the use of subject lines, the email content itself, special offers, editorial voice, personalisation, relevance… All of the many tools that a company can utilise to coerce the recipient to open up an email or even engage with it.
The key to entrepreneurial success is identifying the underlying needs of specific niches within the changing marketplace and then devising a plan which matches your driving passion and unique capabilities with the specific needs you have identified.
According to the HTTP Archive, benchmark for page size as of May 2016, is 2.46MB and overall 42% (21 of 50) of the top 50 sites succeeded in keeping their homepage’s size below it. However, the overall average size came in at 2.55MB, which only goes to show that even in 2016, there’s work to be done to push page size down.
Likewise if we consider Government to be separate entity, as also Citizens, we can come up with many more types of e-commerce: B2G (Business to Government), G2B (Government to Business), G2E (Government to Employee), G2G (Government to Government), G2C (Government to Citizen), C2G (Citizen to Government).
This plugin is acclaimed among many WordPress users as the best Auction plugin there is, so a little investment for auctioning items on your site via this plugin is probably worth it. Enjoy 3 bidding engines, registered only users and reserve price features as well as options for Pro and Pro Plus plugin.
Along with several marketing extensions (email marketing and social media,) dozens of the top payment gateways, and extensive product pages with variants, groups and affiliates, the feature-set defeats all other offerings from free ecommerce plugins.
However, if you are working to build a strong e-commerce base to either supplement or replace a traditional retail store, and you don’t want to invest in the storage space and staff it would take to run the operation yourself, you may save money and reduce your own time investment by contracting with an online fulfillment service.
Elsewhere, using some very simple guidelines laid out in the post email subject lines best practice – personalisation, relevance, good length, originality variation and avoiding these 45 words – let’s take a look at some of the best examples from my inbox.
I also like the idea of having no popups, minimal distractions, plenty of white space and forms that clearly describe what needs to be filled in. Along with that, it’s nice to have a guest checkout option and shopping cart/checkout that remains on your website instead of being redirected somewhere else.
While we are not going into how to optimize your conversions at this point (we’ll get to that in future modules), we do want to focus on how to estimate the conversion percentage for your competitors so you can have a sense of how you might fair in your own business as this will help determine your profitability.
The Ecommerce Statistics document is part of Econsultancy’s Internet Statistics Compendium , a comprehensive compilation of internet statistics and digital market research with data, facts, charts and figures that are ideal for presentations, business cases or client pitches, RFPs and understanding the marketplace as a whole.